Partners in Innovation
At Liberty Life, we know the value of listening. Since 1995, successful listening led us to build life insurance products and processes that work in the bank’s transaction-oriented business.

Our flagship product, Liberty Series Estate Maximizer Next Generation®, is an ideal wealth transfer vehicle, developed to give you the edge in the market. It’s a single pay, whole life policy with a simplified issue process with only seven medical questions and a decision in just 10 minutes. Working with individual agents, we continue to innovate, introducing new products that work with the way you do business.

Recognized Leader
Since 1997, Liberty Life has been a leader in life insurance in banks, working from an operating philosophy of high value, easy to buy, easy to do business with.

We have worked steadily to develop products and services that deliver high value for our customers and you. Our customer-focused marketing approach makes our products easy to buy. Our commitment to the people we work with and the needs of financial institutions makes us easy to do business with.

Dedicated to You
Liberty Life’s success was built on our ability to listen and respond, not just to financial institutions but to the people who work in them. Our support team is unparalleled in its reputation for responsive service to agents and customers. Our wholesalers work with individual banks to provide on-site assistance and training. This website will add to that mix, offering a deeper level of product knowledge, training and support.

Find out more about the expanded resources, support and training available to you now.  Login here.